APM reveals new brand
In October 2022, the Association for Project Management (APM) unveiled a new brand identity, logo and tagline, having undergone a complete brand refresh to reflect how the organisation has evolved over since its launch 50 years ago.
APM’s new brand has been designed with creative agency Frank, Bright & Abel to represent its continued commitment to the project profession through the delivery of professional services and resources to its 37,000 members, along with its Corporate Partners and the wider project community.
The new brand identity includes the tagline: ‘Because when projects succeed, society benefits’, which reflects the power of projects to make the world a better place.
Frank, Bright & Abel undertook a significant amount of internal and external research and consultation, involving APM members, the wider project profession, as well as APM staff, to gain in-depth insights into the perceptions of APM’s previous brand and how it should evolve for the future – while remaining relevant to current members and appealing to new members and audiences.
The new branding is reflected across all of APM’s resources and brand assets, including its website, marketing and communications materials.
Commenting on APM’s rebrand, Professor Adam Boddison, Chief Executive at APM said, “We’re really excited to be unveiling our new branding. It’s something we’ve been planning for some time and is a fitting way to mark our 50th anniversary year.
“Working with Frank, Bright & Abel on developing the brand, it was important that we built on our values and history, whilst creating a distinctive and modern look relevant to the future generation of project professionals – as well as helping to leverage our role as the only chartered membership organisation for project profession.”
Rebecca Price, Strategy Partner at Frank Bright & Abel said “Successful project delivery plays such an important role in the world. It’s been a pleasure to have played a key role in the rebranding of the membership organisation championing the profession. From brand positioning and messaging, to the visual rebrand, APM had an appetite to be bold and get it right. We’re delighted with the outcome.”
Explore APM’s new website, brand, and resources here.
This article first appears as "APM Reveals New Brand" on the APM news and blog site dated October 31, 2022.
--Association for Project Management
[edit] Related articles on Designing Buildings
- APM articles.
- APM become latest sponsor of Designing Buildings.
- Association for Project Management.
- Association for Project Management articles..
- Code of practice for project management.
- Code of practice for programme management.
- Dynamic conditions for project success.
- Project manager.
- Understanding agile in project management.
Featured articles and news
Permitted development rights for agricultural buildings
The changes coming into effect as of May 21, 2024.
Biodiversity and the built environment digital series
The nature of building, with CIOB and CWP.
A call for prevention and sensitive re-use.
Risks to the long-term effectiveness of the BNG scheme
National Audit Office publish review of Biodiversity Net Gain.
The CIAT principal designer register
Providing assurance and verification of the capability and competence of registered ATs.
Building Safety recommendations and Northern Ireland
The NI roadmap to improving safety in high rise residential.
Specifying rendered external wall insulation for fire safety
How to interrogate the evidence provided to the specifier.
The benefits of writing articles for your organisation
How to create a profile for your organisation and publish for free.
No Falls Week. The importance of safe working at height
What to expect and what is on offer to avoid accidents.
Scottish Government action to reach net-zero targets
Retrofit expert group highlight critical actions needed.
A forward thinking, inclusive global community of members.
From engineered product life-spans, to their extension.
Circular economy in the built environment
A brief description from 2021. Where are we now?
CLC publishes domestic retrofit competency framework
Roadmap of Skills for net zero.
Understanding is key to conservation.
Open industry engagement survey seeks responses
Institutions and the importance of engagement.